Paisley Billings Gala Bingo

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Gala Bingo has debuted its Bingo Like a Boss campaign, unveiling a new leading lady, Gloria, a gloriously sassy woman who slays life whilst casually playing bingo.

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The first of four ads (stars Paisley Billings from TV show, Tattoo Fixers, as Gloria and features the character playing Gala Bingo on her phone whilst simultaneously shredding an electric guitar solo… using her feet! Inspired by Gala Bingo’s seamless and exciting gameplay, this advert (named ‘Toe Jam’) and the remaining three will encourage watchers to ‘bingo like a boss’ whilst outrageously living life to the full.

Smooth bingo. With the aim of disrupting and inviting a new younger audience to experience the online game, the introduction of Gloria adds a fresh, modern edge to the brand, whilst maintaining relevance with its existing players. This is just one facet of Gala Bingo’s rebrand which includes an updated logo and tone of voice, a cleaner, refreshed look and colour palette, and a new approach to digital.

The commercials and digital content were directed by Los Angeles based comedy director duo Fatal Farm, while the campaign is being overseen by advertising agency, Antidote.

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Paisley Billings Gala Bingo Schedule

Karina Adrian, Head of Brand Marketing at Gala Bingo, said, “We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however the time felt right to revamp and refresh, bringing us in to the roaring 20’s and with Gloria’s help, this truly integrated campaign certainly does that. We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo!”

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Meanwhile, Paisley will join a host of lovelorn celebrities on a new dating show. Paisley along with Charlotte Crosby, Joey Essex, Stephanie Pratt, Tyger Drew-Honey and YouTube's Jack Jones are. (Gala Bingo), Go GLORIA!!! Pride’s new Agony Aunt Paisley Billings is here to dole out some bare-faced truths and advice to the confused, irritated and heartbroken. This month, she offers a listening ear to 19-year-old Kaya, who is off to university soon and unsure of. In a bid to attract a younger audience, Gala Bingo has joined forces with Paisley Billings from the “Tattoo Fixers” TV show. Viewers have already warmed to bubby Paisley in her role as the receptionist, adviser, and agony aunt for people who are unhappy with their tattoos and wish one of the team to help turn them into things of beauty. Paisley’s Intercourt Family Center. Insurance Billings. Certified Technicians. Mobile Service (541) 850-3877 541-947-JEFF 1-888-296-5645. After announcing this piece to the puzzle at.